New corporate brand identity for Lycored

LYCORED's latest corporate logo with the slogan ‘Cultivating Wellness’ simply sends the message across about its commitment to wellbeing as a trusted partner and supplier of natural ingredients derived from tomato.

“Our new slogan represents how we operate as a business but also describes how we are as people,” said Rony Patishi-Chillim, president and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”

Its R&D process, manufacturing capabilities and scientific know-how, as well as diverse delivery methods and applications ensure that natural ingredients, such as carotenoids, are accessible and available to manufacturers and consumers.

The new Lycored logo – the third for the company – resembles the cross-section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients sourced from tomatoes grown in Israel. The extracts are used as natural bio-actives in nutrition products and as natural colors and ingredients for taste and texture improvement in foods and beverages.

Furthermore, the new logo reflects how the company has adapted to the changing needs of its customers, providing them with natural ingredients produced from responsibly trusted sources.