New FSC-certified paper labels from Avery Denison

Source：Avery Dennison Release Date：2013-03-11 240

Food & Beverage

The new collection is competitively priced with non-FSC certified versions

Avery Dennison Label and Packaging Materials has a new collection of label materials made from paper certified by the North American Forest Stewardship Council (FSC). According to the company, the prices are comparable with those of non-certified alternatives – a trend to drive the use of FSC-certified materials throughout the value chain.

The collection contains 22 specifications featuring three paper facestocks – Fasson? 54# Semi-Gloss FSC, Fasson Lightweight Dairy FSC and Fasson Estate Label? No. 8 FSC – commonly used in wine, spirits, dairy and food applications. The new offering is a result of the company’s commitment to develop and offer sustainable label and packaging solutions to converters and brand owners.

“We have heard clearly from members of our value chain about the need for innovations that focus on improving sustainability,” said Darrell Hughes, vice president and general manager, Materials Group North America. “As a market leader, it’s our responsibility to produce and promote items that contribute to the environmental health of our planet. This price-neutral collection of select FSC-certified constructions is the next step in our effort to make our industry more sustainable.”

Avery Dennison is one of more than 3,500 FSC chain of custody (COC)-certified U.S. companies.

To promote environmentally sound, socially beneficial and economically prosperous management of the world’s forests is the role of the FSC . It has earned a reputation as the most rigorous, credible forest certification system available. Its COC certification process traces the path of products from forests through the supply chain, verifying that FSC-certified material is identified or separated from non-certified material throughout the supply chain.

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