New Grab Green packaging offers full sensory experience

MADDIEBRIT Products, LLC (Camarillo, California) has introduced a new packaging for Grab Green’s Beautifully Simple Home Care Products.

 

The pouch rebranding offers beautiful new packaging for the entire powder line comprising 43 products. It redefines the packaging approach to affect the senses—sight, hearing, smell, and touch—and offer a full sensory experience while creating a powerful purchasing experience. 

 

The rebranding highlights attention-grabbing, easy to-use, high-end packaging combined with effective and nontoxic formulas. In addition to the new look, the packaging is designed for easy identification. It clearly defines the logo, product names, and ingredients to avoid a confusing and cluttered pouch.

 

The new Grab Green pouches use Velcro® Brand Press-Lok® closure for sealing and unsealing for added auditory and tactile qualities. The ‘squeeze me for fragrance’ feature allows consumers to smell the fragrances and create an emotional tie to the scent. They have a high-end matte finish that stands out from the traditional glossy look.

 

According to Patricia Spencer, co-founder and president, “Traditionally, buying home cleaning products has been a mundane task, but it doesn’t have to be. Our new packaging creates a remarkable consumer experience that makes home cleaning beautifully simple and raises the bar once again throughout the home cleaning marketplace. We are excited to give the consumers a full sensory experience.”

 

MaddieBrit Products collaborates with industry-leading chemists and botanical experts to develop effective and eco-responsible products. It aims to make the cleaning process beautifully simple to enhance customers’ everyday lives.

 

The first in the market to compete with conventional chemical cleaners, Grab Green offers a groundbreaking, effective line of nontoxic alternatives.