New mobile shopping app targets beauty

Catalog Spree, the personal digital mall that lets consumers browse, discover and shop their favorite brands, yesterday launched a new beauty department in its mobile shopping app with lookbooks for Sephora, Beauty.com, Avon, Bliss, The Body Shop, and more. 

The new beauty department is said to make it easy to browse and shop for makeup, skincare products and more on an iPad or iPhone. Catalog Spree features more than 350 custom lookbooks, as well as traditional digital catalogs, for top-tier beauty and fashion retailers that are accessible through the app.

According to Joaquin Ruiz, CEO of Catalog Spree, "Many e-commerce retailers, especially those in beauty, don't print or have limited distribution of traditional paper catalogs due to costs. With Spree Studio, Catalog Spree is removing that barrier by easily creating gorgeous digital lookbooks that deliver an engaging shopping experience."

Catalog Spree has published more than 1,000 catalogs this year, including more than 100 custom lookbooks in just a few months. These custom lookbooks are seeing high readership and user engagement, including 50 percent more product click-throughs than a traditional digital catalog.

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