New natural baby line by SunDial

Source：Beauty Packaging Release Date：2013-07-15 522

Personal Care

As the demand for natural products continues to increase, new brands keep hitting the shelves at major mass market retailers.

SheaMoisture Baby Care Collection, by SunDial Brands, has just launched in more than 5,000 CVS stores, 1,500 Kroger stores and over 700 Stop & Shop/Giant retail outlets nationwide.

The all-natural collection is made from a variety of exotic and fair trade ingredients from around the world with century-old family recipes, including Certified Organic Shea Butter, Frankincense, Myrrh and Argan Oil. The entire collection is free of synthetic ingredients and gentle enough for all ages.

Shea butter used in the products is ethically sourced through a special program created by SheaMoisture with seven women's coops in Northern Ghana, with above market prices paid directly to coops for shea butter.

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