New technology for round corrugated board packaging

A NEW technique from SCA enables producers of corrugated board packaging to add round designs to their range.

Known as Arcwise®, this innovation can integrate graphic design with curved shaped corrugated board packaging. The technology can be set up in standard board machinery and subsequent printing and die-cutting equipment. It is protected by patents and design protections and is available through license agreements.

With many design options available, Arcwise® products can be used in transport packaging, retail-ready packaging, consumer packaging and store displays.

The technology also helps reduce up to 30 percent weight from packaging, according to the company.

Arcwise® offers attractive and lighter packaging that improves logistics and environmental performance. (Photo © SCA)

Arcwise® packaging ships flat from corrugated packaging producers to brand owners (fillers) and attain a curved shape in the erecting/filling process. In POS, the new packaging designs can help boost sales among brand owners.

“The technique opens up totally new possibilities for packaging designs that are attractive to customers and consumers,” said Rickard Hägglund, Business Manager for Arcwise®.  “Surveys show that we generally prefer rounded shapes to angular ones. Round packaging is eye-catching and attracts consumer attention in the retail environment. We think both designers and brand owners will find these opportunities very interesting.”

Arcwise® offers totally new design possibilities for corrugated board packaging. (Photo: © SCA)

Arcwise® is a business within SCA Forest Products AB. Corrugated packaging based on Arcwise® technology can be purchased from certified box manufacturers.