New Tide detergent for HE machines

MANY consumers are investing in high-efficiency (HE) washing machines with the intention of saving time, water and energy. While these sophisticated appliances are designed to make more than 100 decisions per hour, every bit of efficiency can be stymied with the use of the wrong detergent and incorrect dose. Not all HE detergents are created equal, actually counterproductive, adding significant time to their wash cycle and impacting cleaning results.

 

P&G Fabric Care is introducing a new standard in HE detergents, Tide HE Turbo Clean™, to deliver the best clean from HE machines. The first-of-its-kind formula, available in the United States as liquid detergent, pods and powder formula, is the #1 recommended detergent by leading HE washer manufacturers.

 

HE Washers are up to 40% larger than traditional top loading washers and can accommodate much larger loads; up to 30 bath towels in a single load. When the machine detects excess suds after completing a first rinse cycle, it will add more rinse cycles.

 

HE Turbo Clean detergents will save time, water and energy using proprietary, quick-dissolving Smart Suds™ technology that helps prevent HE machines from running additional rinse cycles. The specially formulated low-sudsing HE detergent achieve time and water savings, since an HE washer won’t go into additional rinse cycles that can add up to 25 minutes to cycle time and waste up to 10 gallons of water.