New way to test lipstick

NOBODY buys a lipstick without first testing it, but the possibilities available to consumers lack pertinence, practicability and are often unhygienic. Working with brands needing innovative promotional solutions, associating the pack and applicator, Bioplan is now offering a safe, individualized lipstick tester.

With Bioplan's lipstick tester, no more applying the lipstick to the back of the hand, using fingertips, or dipping a brush into a small pot which has already been used many times  

The international specialist for sample and monodose solutions for the beauty care, perfume and makeup sectors has developed a sampler is made up of a small spatula with the lipstick hot-molded onto the end, covered with a one-use disposable blister pack.

This radically different solution will mean applying lipstick in one glamorous movement. Just like with a real lipstick, consumers will be able to test colour, richness and finish in the normal way but with optimal hygienic conditions.