Nivea-Kao campaign thanks moms

A VIDEO of Japanese mothers  titled “Mother's Hands Again” shows grown-up children holding their mothers’ hands again.

In the video campaign for Atrix by Nivea-Kao Co., Ltd., mothers and children hold hands for the first time in many years. Each daughter or son gives her or his mother a hand massage, and the feelings of gratitude are reflected in various forms of emotions such as tears welling up in their eyes.

The release, which coincided with the launching of the "Thanks to your hands 2014" campaign on October 10, follows a survey which asked, "When was the last time you felt your mother's hands?" Polling of 14,567 Kao Plaza members (women in their teens to 50s) showed that 43% haven't held their mother’s hands for at least two years, and that one in four haven’t held them for more than a decade