Novel surfactants offer new sensory dimension

ADDRESSING consumers' desire for more natural and mild products with no compromise on cleansing properties or pleasing sensorial effects, Clariant has launched a new range of surfactants that minimize traditional formulation trade-offs by combining new sensorial experiences for consumers with new opportunities for formulation innovation and sustainability.  The sugar-based surfactants, GlucoTain?, had their global launch at in-cosmetics Asia in Bangkok, this week.

Visitors can talk to Clariant’s experts and learn more about this innovative product range in the lecture by Peter Klug, Strategic Innovation project manager at Clariant on Wednesday November 5, 2014 from 10:30 – 11:00.

“GlucoTain represents a major step forward in Clariant’s pursuit of innovative sensory solutions and reaches a new dimension. GlucoTain is among the mildest range of surfactants available to formulators. Extremely mild to both proteins and lipid layers, it answers consumers’ desire for more skin-friendly products and their preference for natural ingredients that do not compromise on cleansing properties,” said Mr Klug. 

Indulging the senses

The innovative sugar-based surfactants indulge the senses through a range of individual foam structures – from fluffy to rich – and light to caring conditioning levels for skin and hair. The renewable surfactant range, based on glucose and natural oils, embraces mildness without compromising on cleansing.
GlucoTain surfactants create new possibilities for formulators to develop sulfate-free and Cocamidopropylbetaine- free (CAPB-free) skin and hair care formulations. For instance, GlucoTain Ethylene Oxide (EO)-free and sulfate-free ingredients are readily biodegradable products with a 94-95 % RCI (Renewable Carbon Index), a high content of non-tropical biomass, and a good ecotox profile. 

GlucoTain is available in four products to suit formulators’ requirements, all offering excellent compatibility with other ingredients and sensorial benefits.

Boost of freshness EO-free and Polyethylene glycol-free (PEG-free) GlucoTain Clear is the option for a fresh and light solubilizer for fragrances for all kinds of products. This surfactant offers formulations a boost through light and fluffy foam, easy rinse-off and a squeaky-clean skin feel. Suitable for all skin types, it provides an ideal solution for refreshing, vitalizing shower products, hand wash and 2-in-1 shower and hair products. 
Mild side of deep cleansing With its creamy and fine foam, GlucoTain Clean leaves the skin with a pleasant, squeaky clean skin after feel. It is especially suitable for oily skin and works best in facial cleansers and make-up removers as well as anti-oil and anti-dandruff shampoos.
Pleasure of indulgence GlucoTain Care has a rich and creamy foam that still remains easy to rinse off and leaves a gently conditioned and moisturized after feel. It is excellent for use on dry, damaged and sensitive hair and skin. Due to its sensory profile it is recommended for conditioning, repair and baby shampoos as well as pampering facial cleansers. 
Freedom of flexibility versatile solution, GlucoTain Flex offers freedom when formulating, and supporting the development of sulfate-free and CAPB-free formulations. With its creamy foam, it leaves a smooth, nourished after feel and provides excellent color protection. Especially suitable for fine, damaged and colored hair, GlucoTain Flex is recommended for anti-ageing and color protecting shampoos. 
Clariant’s decision to choose GlucoTain for its first global product launch in Asia reflects its commitment to the region and to offering innovative sensorial solutions. Adidas Athletics 24/7 Trainer