NPD Group now tracks online sales

NPD Group is now tracking direct-to-consumer point-of-sale purchases through its "BeautyTrends" Direct service. The purchases include fragrance, makeup, and skincare products that are sold on department store websites, in key online-only beauty retailers, and through TV/home shopping retailers.

NPD "BeautyTrends" Direct reports that in 2012, direct-to-consumer beauty sales increased 18 percent to $1.96 billion, compared to 2011. Skincare represented more than half of those sales, followed by makeup with almost a third of annual dollars.

Karen Grant, vice president and senior global industry analyst, The NPD Group, commented: 

"At nearly 20 percent of the U.S. prestige beauty market, the direct-to-consumer channel is increasing, and playing a larger role in shaping leading market trends. Growing ever more connected, consumers will continue to take advantage of, and benefit from, the competitive and specialized offerings made available to them through this convenient channel.”
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