O Hui kicks off 'Beautiful Lips' campaign

O HUI has launched its Beautiful Lips campaign.

 

Blending beauty and digital, the campaign aims to deliver beautiful messages to loved ones using the Digital Lipstick. The lipstick-shaped recorder comes in a package of two lipsticks. Couples can use the record to store messages. When the two lipsticks are put together, an LED lamp blinks in the color of the lipsticks and the recorded messages are played back.  

 

O Hui, Korea’s leading cosmetics brand (K-Beauty) of LG Household & Healthcare (KRX:051900), will hold online and offline exhibitions to present messages recorded with the Digital Lipstick. In these events, visitors can listen to messages recorded personally by eleven acclaimed writers, including Bernard Werber, Hirano Keiichiro, and Sister Lee Hae-in.

 

Another event to be organized by O Hui will allow visitors to send messages to their loved ones using Lipstick Calligraphy. In the event, customers can receive cards written out in calligraphy using lipstick.