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- Upcoming Bulacan facility and in‑market development capabilities to support faster, locally relevant innovation for Philippine food and beverage brands.
- ofi Philippines Blends to also connect local customers to ofi’s wider Asia Pacific footprint, including Customer Solutions Centers and manufacturing and innovation hubs across the region.
ofi (olam food ingredients), a global leader in naturally good food and beverage ingredients and solutions, has formed a joint venture (JV) with WNC Capital Holdings Inc. (WNC Capital Holdings), the parent company of Wills International Sales Corporation (Wills International), to establish ofi Philippines Blends[1]. Building on the strong partnership between ofi and Wills International, the JV includes a new manufacturing facility in Bulacan province to be commissioned by Q4 2026.
(L–R) Nikhil Krishnan, Head of the Philippines, F&B Solutions, ofi, Ramki Prasad, Head of Asia Pacific, F&B Solutions, ofi; William Chuacokiong, Founder and President, WNC Capital Holdings, and Carlyn Yap, Director, WNC Capital Holdings, at the JV signing ceremony establishing ofi Philippines Blends on 27 May 2026.
When fully operational, the ofi Philippines Blends facility will expand seasoning and flavor development capabilities to support the rising demand for faster innovation, greater customization, and solutions aligned with local taste preferences. ofi Philippines Blends will focus on savory solutions, including seasonings, marinades, dry mixes and related applications that balance cultural authenticity, healthier indulgence, and commercial realities.
With ofi’s global footprint, customer-centric innovation and product solution expertise, combined with WNC Capital Holdings’ established customer relationships and nationwide reach, ofi Philippines Blends aims to be the partner of choice for Philippine brands. This will enable local food and beverage (F&B) manufacturers and foodservice operators to navigate shorter product cycles, increased competition, and rising expectations for flavor relevance while managing cost, consistency and scale.
It will also enable closer collaboration with F&B brands from concept through commercialization.
Brands will have more diverse options, reduce reliance on imported solutions and benefit from faster iteration tailored to Filipino taste profiles. According to ofi’s TrendBites Asia Pacific consumer insights report[2] published earlier this year, 86 percent of Filipino consumers surveyed want more menu items inspired by local recipes, while more than eight in 10 are open to global influences such as Japanese, Korean and Chinese flavors. Consumers also expect products to remain accessible, affordable and authentic.
“ofi has a growing presence in the Philippines, and this joint venture marks a deliberate step forward in how we support customers locally,” said Ramki Prasad, Head of Asia Pacific, F&B Solutions, ofi. “The Philippines is one of the most dynamic food markets in Southeast Asia. Being closer to customers with enhanced capabilities strengthens our ability to collaborate, shorten development cycles, and execute with confidence.”
He added, “WNC Capital Holdings brings a deep understanding of how Philippine manufacturers operate across this diverse and archipelagic market. We bring strong global ingredient sourcing and product manufacturing capabilities, deep consumer insight, innovation capability and scale. Together, we are better positioned to help customers move from concept to commercialization efficiently, while maintaining consistency as they grow.”
For WNC Capital Holdings, the JV builds on long-standing relationships with Philippine food brands and a proven partnership with ofi. “Philippine food brands are rooted in strong culinary heritage, and many are now looking outward,” said William Chuacokiong, Founder and President, WNC Capital Holdings. “We have worked with local manufacturers for many years and partnered with ofi as their distributor in the Philippines. This JV formalizes a trusted collaboration and strengthens our ability to support homegrown brands as they grow locally and compete globally.”
He added, “Global interest in Filipino flavors continues to rise. This partnership places the right capabilities in-market to help brands meet international expectations while preserving what makes their products distinctive.”
ofi Philippines Blends will also connect Philippine-based customers to ofi’s wider Asia Pacific footprint, including Customer Solutions Centers and manufacturing and innovation hubs across the region. This enables local development teams to draw on regional expertise and ingredient access while remaining grounded in the needs of the Philippine market.
[1]olam food ingredients Philippines Blends, Inc. Doing business under the trade name ofi Philippines Blends.
[2]This report is based on a mixed‑method approach combining primary and secondary research, including ofi proprietary research, third‑party industry datasets and systematic analysis of brand activity and menu spanning 3,800 consumers and nine key markets cumulatively. Additional expert inputs were provided by internal commercial, marketing, and innovation teams. In total, the analysis draws on insights from 2,000+ respondents across 5 key markets within the Asia Pacific region, supplemented by structured internal data reviews and qualitative expert validation.