One-stop shop for packaging

WITH over three decades in the shrinkable material and packaging machinery business, Allen Plastic Company Industries Co., Ltd is in the thick of the fast-growing market for shrink sleeves and shrink films all over the world. The company has become a one-stop service for high-quality packaging materials and machinery, and has also developed the ASL series of sleeving machines for beverage factories. Whilst competing on price, service and technology, the Taiwan-based company also values loyalty when dealing with customers and partners.

Topmost on its agenda for 2014 is to ensure competitiveness, especially in the ASEAN region. In an interview with FoodPacific Manufacturing Journal, company manager Kenneth Wang, said, “In countries that are having great leap in economy, beverage industry is always the fundamental business since it supports life. Whenever there is demand, there are opportunities for Allen Plastic. We are now focusing more on the ASEAN market for sleeving machine and packaging machinery.”

Asia holds abundant opportunities for packaging companies to grow. “As the ASEAN market is actually very familiar with shrinkable packaging material, it is the chance for countries to upgrade the production condition, from labour to total automation. Our goal is to catch the train of demand for technology upgrade in the ASEAN market.”

One of the setbacks that Asian companies like Allen Plastic come across with when dealing with buyers in the region is the comparison with brands made in Europe and the United States.

“No doubt buyers have high regard for great brands from Germany, Italy and America, especially in the machinery industry. Buyers are always fascinated by the names but forget the practicability and suitability to their unique demand. Things are always different in Europe and in Asia. As a company which has rooted and observed the Asian market for so long, we are very confident that we can satisfy every requirement by customising sleeving machines based on a buyer’s own product.” According to Mr Wang, the company can easily meet requirements in terms of appearance, mechanical design, and capacity.

Robust year ahead

“We always try to think out of the box for what exactly the customer is looking for and push for innovation with the market’s demand,” Mr Wang said. “We are very positive of the growth of shrink sleeve and sleeving machines in 2014 since we’ve experienced dynamism from the global market in 2012 until now, and we also look forward to a much more prosperous 2014.” To stay competitive Allen Plastic will continue to focus on upgrades, research and improving customer service.