One for You, One for Me

Convenience, variety, and attractive packaging are major elements augmenting the single-serve market in the MENA region. Single-servings in food and beverage products not only offer ease of consumption on the go, but also enable the consumer to try out different flavours whilst keeping a hawk eye on the quantity of their intakes. Families may be keen on economical sizes, but office-going professionals, school-going children and singletons are major consumers of single-serve sizes, helping this segment to grow.