Optimism reigns as global economy recovers

The global financial and economic crisis did not spare companies in the plastics and rubber industry as these companies recorded unprecedented slump in output and sales. But at K 2010, there is much optimism as order intake levels and turnover have taken a gratifying upturn in recent months. "Although it will take quite some time before we reach 2008 levels again, current trends are very encouraging for raw materials producers, machine manufacturers, and processors. Our customers are again working on new projects and are showing big interest in innovations and optimised processes and products. We are now benefiting from having built on our strengths in bad times, improved our competitiveness and developed new products," according to Mr. Ulrich Reifenhäuser, Chairman of the Exhibitors' Council of K 2010. Preparations are in full swing for the world's largest trade fair for plastics and rubber which will be held from 27 October to 3 November in Düsseldorf, Germany. Some 3,000 exhibitors will be presenting their latest developments for all sectors of the industry. All 19 of the available exhibition halls are occupied. Mr. Werner Matthias Dornscheidt, President and CEO of Messe Düsseldorf GmbH, and his team are delighted at these good omens. "After the hard times in which many companies of the plastics and rubber industry worldwide have had to fight for survival, we share our customers' delight in the satisfying course that the year 2010 has taken to date. We are confidently hopeful of a continuation of the positive business trend. I am sure that K 2010 will play its part in demonstrating the undiminished innovative power of the sector and help to expand international business relationships still further," according to Mr. Dornscheidt While the definite number of exhibitors is not yet known, as of 10 June 2010, a total of 2,973 exhibitors from 55 countries have registered with 60% of exhibitions space reserved by companies based outside Germany. Italy-based exhibitors booked net space of 27,000 square metres. Also strongly represented are: Austria (8,400 sq.m.); Switzerland (6,100 sq.m.), France (4,900 sq.m.) and the Netherlands (4,000 square metres). More than 100 companies from the USA will occupy 4,000 sq.m. of exhibition space - a slight drop in relation to K 2007. By contrast, those from China (6,800 sq.m.), India (4,600 sq.m.) and Turkey (2,700 sq.m.) have grown appreciably. Taiwan is as strongly represented as in 2007 with 5,300 sq.m. Manufacturers of machinery and equipment are traditionally the largest group of exhibitors and will occupy about two-thirds of the total exhibition area. The rest will be suppliers of raw materials, semi-finished products and technical parts as well as thematic exhibition zones, which will also house the joint presentation by the Chinese industry.
Future-oriented elements will be dealt with in the special review "Visions in Polymers". In daily panel discussions, top academics and experienced users will address questions such as what our daily lives will look like 20 years from now, and how plastics can contribute to solving major problems. On the basis of examples from different areas of life, speakers will discuss development trends and innovations the industry has in its pipelines. Special emphasis will be placed on the themes of energy efficiency and resource conservation. K Düsseldorf is the world's most important contact forum. No other trade fair offers such opportunities for experts in the automotive, packaging, electrical engineering, electronics and communications industries, the construction sector, medical technology and aerospace to learn about the latest applications and experience the technical innovations of a dynamic sector.
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