Outlook 2016: Development of new materials for improved product quality

Vincent Wang, Marketing/Regulatory & MARCOM Manager for Asia-Pacific at Milliken Chemical Division, on the development of new materials:

Though China market has been a bit soft due to the weak oil price and the mega-economic environment, but still we see strong growth in packaging segment for cPP, as well as product upgrade in BCP and ICP segments.

Our growth in China is again strong this year. Our clarifier Millad NX8000 is strengthening its leadership in the industry, cPP becomes ultraclear with Millad NX8000 and are able to replace a lot of the engineering plastics. There are a lot of new inter-material-replacement applications developed this year, such as GPPS replacement in appliance, TRITAN and PC replacement in sports bottle and food containers and etc. In order to help TF market improve its product quality, we launched NX UltraClear SE340B specifically for this market and its gaining momentum in microwavable food trays in convenient store and next step we will be working with on-line ordering O2O business establishing standard on environmental friendly material of cPP for convenient food packaging.

Localised technologies
In 2016, we will launch highly localized PP nucleating technologies for Chinese BCP and ICP industry. It will help the whole industry upgrade the quality and features of the products, as well as HCPP.  

We believe cPP in packaging will be the next revolutionary opportunity for the whole PP industry, here I am talking about thermo forming and thin wall injection moulding packaging. In EU, Japan and Australia, TWIM is very popular but in China, it is still very small but has huge potential. EBM in China and Asia, is also small now could be a promising market as well, where we have very neat technology in improving the quality of the product.

Overall in Asia, we are growing in almost all the market. China will still be leading the growth with the huge new capacity added. ASEAN is also the fast growing area where we see the market is prosperous. In developed market like Korea and Japan, we are focusing on new development of IMR, this will fuels the growth and provide great success developing example for China and other emerging market.

With our leading market position, we will still be focusing on capture new opportunities, developing new markets, adding value to our customer and the whole supply chain of the polyolefin industry. The fast growing, consumer focused market will be our target. We have great technology and unique business model that will help us win these opportunities.  

Mr. Vincent Wang
Marketing, Regulatory & MARCOM Manager, Asia-Pacific
Milliken Chemical Division
Tel: +86-21 6145 5505
Fax: +86-21 6145 5558
E-mail: Vincent.Wang@Milliken.com
Website: www.millikenchemical.com