Packaging firm produces new color benchmark

The September 10th launch of this new color matching system has been applauded for its execution—and for its potential within the graphic arts industry.

Disc chairman of the board and CEO, Don Sinkin said the new ECG guide serves as a bridge between the Pantone Matching System (PMS) spot-color palette and traditional CMYK 4-color printing, providing a new color benchmark for designers, printers and packaging converters. 

ECG increases efficiency and keeps costs in line, while enabling all those involved with the process to match their dress colors with a 90% rate of accuracy.  It gives them a tool to understand how to achieve and ensure brand color integrity.

Pantone defines its Pantone Plus Series Extended Color Gamut (ECG) Coated Guide as a “visual, 7-color printing simulation of the 1,729 existing Pantone Matching System colors.”

ECG, also known as fixed color palette printing, uses cyan, magenta, yellow, and black (CMYK) inks plus orange, green and purple (OGV) inks to dramatically expand the range of colors available.  The new guide was printed by Disc on a Komori 40in. 8-color offset press and finished with an aqueous coating.