Pakistani beverage producer poised for market growth in the CSD sector

THE consumption of carbonated soft drinks in Pakistan is second only to milk in terms of quantity consumed. In 2015, local consumption was around 825.9 million liters, and the figure is expected to grow to in excess of one billion liters by 2019, at CAGR of 7.4 percent.

Pakistan Beverage Limited (PBL), a leading beverage producer and a franchisee of PepsiCo in the country, is experiencing this market growth, so much so that it needs to increase efficiency at its plant in Karachi. The company opted for another Sidel blower that can fulfil its criteria for bottle quality, sustainable and reliable production for multi-serve packages, and optimized operating costs.

After installing the new Sidel SBO8 Universal2Eco blower, PBL will be producing 16,000 bottles per hour for 500 ml, 1.5 liter and 2.25 liter bottles. Equipped with Ecoven technology, it reduces electricity consumption and offers a large heating reserve and fast heating to facilitate high output. It also delivers excellent heat treatment precision, which ensures identical PET bottle characteristics and quality.  This technology, which has made this SBO range of blowers so successful, has been carried through in the development of the latest modular generation of Sidel Matrix™ blowers and Combis.

SBO Universal

“With the positive and long-standing partnership between us and Sidel, we were always confident that Sidel’s equipment and services would enable us to maintain our reputation and competitive advantage in the beverage industry in Pakistan and are happy to be collaborating with a trustworthy solutions provider once again,” said Yasin Kassam, PBL’s Managing Director.

“Sidel has been operating in Pakistan since 1993, during which time we have built a solid presence in the market, working towards providing innovative packaging solutions to cater to the specific needs of our customers. Throughout these years, we have maintained and built many strong relationships with bottling companies. This success is mainly attributed to the exceptional after sales services we provide, and the quality of our machines that cater to every customer individually,” said Talha Taha, Regional Commercial Manager for Sidel in Pakistan.