Passion fruit range caters to growing demand for tropical flavors

SPECIALLY developed to meet the growing demand for exotic tastes, the new passion fruit flavors from Synergy can be applied to yoghurt, biscuit, sports nutrition drinks and other food and beverage products. They come in liquid and spray dry formats and are available in five distinct taste profiles, providing flexibility to manufacturers in creating new flavour combinations to meet consumers’ varying requirements.

The flavor range comprises purple and yellow passion fruit varieties. The taste profiles include tropical, citrus, juicy, and fruity.

The growing trend for global cuisines and the popularity of major sporting events such as the Brazil World Cup in 2014 and the 2016 Olympic Games are spurring the adoption of native Latin American flavours such as passion fruit. This is evident in active new product development efforts on tropical flavors. In Q2 of 2014, Europe launched 580 products in this line, a five-year high, according to global market research firm Mintel.

Synergy Category executive Chris Whiting said the company is constantly monitoring and understanding consumer trends in efforts to stay ahead and develop creative and innovative solutions for customers.

“The new passion fruit flavour range is an example of this. Working closely with our team in Brazil, the range has been developed to offer authenticity and versatility, so we can help our customers to innovate with this popular flavour across multiple categories, including beverages, dairy, bakery and sports nutrition,” Mr Whiting added.

A leading global manufacturer and supplier of flavorings, extracts, and essences, Synergy Flavours takes advantage of its extensive experience across the food and beverage industry to offer high-quality taste solutions. Its manufacturing and technical support facilities across the globe spanning Ireland, the UK, the US, Brazil, and Thailand combined with many years of flavour development using proprietary extraction technology have allowed the company to deliver an expansive portfolio of flavour solutions for different applications and target markets. It is committed to continuous R&D and collaboration with customers to enhance cutting-edge sensory science and profiling to develop new flavour solutions and breakthroughs for future needs and applications.