PepsiCo supplies snacks to BinHendi

SAUDI Snacks Foods Co. Limited (SSFL), PepsiCo’s food business unit in the GCC and Middle East, now supplies premium salty snacks to BinHendi Hospitality, a high-end food and beverage company in the UAE.  The move expands the partnership between these companies which begun nine years ago when PepsiCo started supplying beverages to BinHendi through Dubai Refreshments Company and Abu Dhabi Refreshments Company.

According to Nadim Nakfoor, general manager for PepsiCo SSFL, the company will supply classic and “healthier for you” snack options that cater to various consumer preferences in the UAE.

Bassel Ammar, vice president for BinHendi’s Hospitality & Franchising said, “BinHendi is currently operating 90 food and beverage stores within the GCC, and has aggressive plans of expansion to reach 200 stores over the next three years. We are proud of our affiliation with one of the world’s largest and most reputed brands.”