A perfect time for beauty

Each year, marketers release and promote select SKUs that celebrate Valentine’s Day. Whether red, pink, sweet or fragrant, there’s something for everyone in the latest batch of offerings.

Mood Booster

Aromatherapy formulator Opus Gaia is launching its highly anticipated Adoratherapy Gal on the Go Mood Boost Collection just in time for Valentine’s Day. “Adore Yourself” is prominently printed on the box, inspired by the idea that in each woman exists both a self-affirming nature and personal style. The collection includes seven Gals on the Go scents: Seductive, Beautiful, Smart, Balanced, Inspired, Awake and Peaceful. These all-natural formulas are designed as a quick fix to lift and shift the mood of the Gal on the Go.

Lip Balm Smooth Spheres

Popular mass-market lip balm brand Evolution of Smooth (EOS), now available at Target, rolled out two sweet Smooth Sphere lip balms ideal for the holiday, Strawberry Sorbet & Pomegranate Raspberry ($2.99 each). Packed with antioxidant-rich vitamin E, soothing shea butter and jojoba oil, EOS lip balms keep lips moist, soft and sensationally smooth. They are also 100% natural & USDA certified organic (made with 95% certified organic ingredients).

The Perfect Pair

CND ignites passion with the pairing of two romantic CND Shellac shades. Ruby Ritz returns for a limited time as the perfect, sparkly companion to classic Wildfire red. Available worldwide now, the Perfect Pair ($30) offers women two shades enticing when worn alone but irresistible when applied together, said the company.

Give and Glam

MAC recently named Rihanna as its new Viva Glam spokesperson for 2014.The dynamic beauty launches her Viva Glam campaign with sultry yet chic lipstick ($15) and lipglass ($15) in a creamy blue-red frost.

Candy or Eye shadow?

New for Spring 2014 at Too Faced is a sweet cosmetic creation…a Chocolate Bar Shadow Palette ($49). Inspired by the powerful antioxidant cocoa powder, this palette of 16 brand new pigment-rich eyeshades is paired with the brand’s best-selling Chocolate Soleil bronzers. The Chocolate Bar experience begins as soon as you open the palette and the smell of sweet chocolate envelops you.

A Hint of Cocoa

Burt’s Bees is bringing back a fan favorite, Cocoa Lip Shimmer ($4.99), for February 2014. According to the company, this “perfect modern brown” features a nourishing dose of vitamin E, coconut and sunflower oils. It also has a cool burst of peppermint oil. Just the right kind of “chocolate” you need.

A Natural Flush

Lanc?me's latest Blush & Glow Trio ($42) is available in three palettes - Ménage à Trois Flush, Ménage à Trois Kissed and Ménage à Trois Glow. According to the company, Ménage à Trois KissAir Jordan