Persico teams up with designer for striking hotel facade

Sixty-three rotomolded regenerated plastic spoons, each one-and-a-half meters high are bringing striking elements to the façade of a stately Florentine hotel.

 

The new art installation, “Spoon, I Eat Earth”, by Italian architect and designer Simone D’Auria is currently on display at the Gallery Hotel Art in Vicolo dell’Oro, a short distance from the famous Ponte Vecchio (Old Bridge) in the center of Florence.

 

Inspired by the theme of Milan’s Expo 2015 “Feeding the Planet, Energy for Life”, the project focuses on the “Spoon”, a symbol of nourishment and one of the oldest utensils used by humans. The installation was commissioned by Ferragamo Group’s Lungarno Collection, a luxury hotel management company and owner of the Gallery Hotel Art

 

To bring his vision to life, Mr. D’Auria, who is also the art director of the Lungarno Collection, turned to rotomolding  expert Persico Industrial of Nembro, Italy. Persico not only became a sponsor, but also provided the key tools to realize the large plastic spoons. Over the years, Persico has collaborated with numerous artists to give shape to works of art using innovative materials and technologies.

 

For the “Spoon, I Eat Earth” project, Persico first scanned a sample of the spoon provided by Mr. D’Auria and generated data files. After certain details of the spoon were modified on request of the artist, a polyurethane model was made.