P&G and Whirlpool launch clothing care system

SWASH, a new at-home clothing care system, has been introduced by P&G and Whirlpool Corporation into the U.S. market. The product taps into a growing demand for a better way to care for clothing in between laundering and dry cleaning. The system is said to reduce or eliminate ironing, save on dry cleaning and better care for and preserve clothes.

Billed as a “revolutionary”, the system is said to reduces wrinkles, refreshes fabric, restores the fit lost after wear. and preserves clothing, “in just ten minutes with the push of a button.” Designed to fit into a living space such as a bedroom or closet, it uses an integrated tension system to gently hold clothes in place, while an advanced spray technology applies a uniquely designed solution to the clothing from the Swash Pods cup. Then, a rapid thermal drying function combines an express heat system with airflow recirculation to dry clothes quickly.

The unit plugs directly into a standard 120-volt wall outlet and requires no water, plumbing, pipes, vents, special hook-ups or professional installation and can used on such fabrics as denim, wool, polyester, lycra, cotton, cashmere, sequins, beading and lace.

The Swash system is available for pre-order exclusively at Bloomingdale’s stores and on Bloomingdales.com for $499. Units will also be featured at select Delta Sky Club lounges. It will be broadly available for sale across the U.S. at retailers, such as Best Buy and Bed Bath & Beyond, starting in September 2014.

Swash Pod cups, at a suggested retail price of $6.99 for 12 cups, will be available in multiple scents.