P&G debuts high-end home scents

WITH its eyes set on expanding its U.S. high-end home care market, Procter & Gamble is launching a new line of Downy home scents.

 

The Downy “Unstopables” Collection consists of candles, oils, air, and laundry fresheners. The products come in six scents, including Lush and Shimmer, and retail for $5 to $7.

 

The new collection features a classy black packaging that will definitely stand out on store shelves and grab consumers’ attention. The black design has splashes of blue and pink on the graphics and caps for added visual appeal.