Plant-based concentrates offer manufacturers a natural way to color foods

NEARLY 60% of consumers worldwide want food and beverage products to be free from synthetic colors. Such is the trend according to a study conducted by market research institute TNS on behalf of GNT Group. At the same time, food and drinks have to be visually appealing since consumers naturally “eat with their eyes”. Manufacturers think it is a dilemma to provide both natural and vibrantly colored products. But GNT, a pioneer and global market leader in food coloring understands where this concern is coming from. It has a wide range of coloring to help companies develop natural and attractively colored products.

The company joins Fi Ingredients Europe in Paris, France, from 1-3 December to show its visitors how color-intensive fruit, vegetable and plant concentrates can be applied in a diverse range of products such as confectionery, soft drinks, dairy products or pastries.  

Visit the company at stand F10 in Hall 7 to learn more about EXBERRY^® brand, which carries the widest range of food coloring on the market.