Plastics Color Corp. has a new brand identity

Plastics Color Corporation has launched a new brand identity, including a new logo, in celebration of its 50 years in the plastics industry and the evolution of the business.

The identity development process took place over the latter part of 2014 and beginning of 2015, according to Sarah Skidmore, Marketing Manager for Plastics Color. “We wanted to visually symbolize the changes we have undergone as a company,” said Ms. Skidmore. “We spent considerable time evaluating our corporate values, focusing on the new direction we are pursuing, and carefully considering how best to demonstrate our new vision to the industry.”

Plastics Colors’ primary values embrace a strong core belief in relationship building, respect for customers, and forthright business practices. Among its other key values are superior performance and intelligence, which spearheads the development of cutting-edge products and services that are reflective of modern-day thinking.

The company also holds respect for employees and honesty as cherished values. To reflect these conscious value directions for 2015, this new logo embraces both the blue and orange color families.