Playboy Vodka to make Asian debut in 2013

MANILA, PHILIPPINES - VuQo Inc. creators of VuQo Vodka, the world's first and only coconut-distilled vodka, has entered into a licensing agreement with Playboy Enterprises to develop a new super premium vodka.

The new product, Playboy Vodka, launches in select Asian countries in 2013: Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. It will reflect the essence of the Playboy lifestyle in a high quality premium spirit for the region's consumers.

"Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike," said VuQo Inc. founder and CEO Rich Cabael.

"We are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers," said Matt Nordby of Playboy Enterprises. "Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We're looking forward to working with VuQo to launch Playboy Vodka later this year."

"VuQo Vodka is the only vodka in the world distilled from coconut nectar, a truly distinctive quality that allows Playboy to continue to provide its consumers with unique offerings and experiences. We look forward to launching our new product, Playboy Vodka, with support from the global lifestyle company that is Playboy," added Mr Cabael.

Playboy Vodka will be manufactured in the Philippines. 

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