Playboy Vodka to make Asian debut in 2013

VuQo Inc. has entered into a licensing agreement with Playboy Enterprises to develop a new super-premium vodka. The product, Playboy Vodka, will be manufactured in the Philippines, and scheduled for launch in select Asian countries by the latter part of the year.

“We are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,” said Matt Nordby of Playboy Enterprises. “Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We’re looking forward to working with VuQo to launch Playboy Vodka later this year.”

VuQo Inc. has been making wines and spirits since 2005. Its flagship brand is VuQo Premium Vodka, the world’s first and only vodka distilled from coconut.