Pocari Sweat launches in Viet Nam

Pocari Sweat is designed to quickly replace water and electrolytes in the body lost due to perspiration. The beverage has become popular outside of Japan, especially in Asia. Today some 30 years after it was released, the overseas sales volumes of Pocari Sweat have outstripped sales in Japan.

Otsuka Pharmaceutical will promote Pocari Sweat's importance of rehydration for the body as part of its efforts to establish the brand. Viet Nam is a young country, the world's 13th largest population of 87 million, with the average age of 28. As a result, the market is expected to have solid growth, Otsuka said.