PolyOne helps brand owners combat counterfeit goods

PolyOne Corporation has launched Percept? Authentication Technologies, a full-spectrum portfolio of brand protection solutions. This new suite of technologies draws from covert, overt and forensic techniques, enabling manufacturers to efficiently protect their products from counterfeiting or unauthorized distribution.

Percept? technologies include formulation and consultative services to assist manufacturers and brand owners in minimizing the potential risks and loss of revenue from counterfeits.

John Van Hulle, president of Global Color, Additives and Inks at PolyOne, explains, “Percept technologies are the latest example of our commitment to our solutions-based approach focused on helping customers enhance their brand and grow their business. This highly customizable set of technologies was developed to help our customers protect market share and reduce risk.”

PolyOne provides confidential, expert assistance with technology choice, design, usage, process, product, and specification development. These services help to shorten product development times and maintain quality levels for products that require positive identification. As an added benefit, manufacturers also receive an extra layer of security that helps maintain supply chain integrity.

The Percept spectrum of technologies can be tailored to a wide variety of polymers, processing conditions and applications in numerous markets.