Poultry leader enters Bahrain and Yemen

OMAN'S number one poultry producer, A'Saffa Foods, has entered the Bahrain and Yemen markets to introduce the highest quality halal, healthy and tasty chicken to new countries. It is the latest step in a phased expansion policy across the GCC and Arabian Peninsula before moving into other Middle East and Arabic countries, A'Saffa said. "We have been very encouraged by the excellent reaction that A'Saffa has received to the introduction of our whole frozen chickens to Bahrain and Yemen. Customers in both countries are finding out just how tasty and healthy our naturally fed and produced chickens are that are slaughtered by hand in compliance with Sharia'h principles," Sidhartha Lenka, head of Marketing and Sales at A'Saffa Foods. A'Saffa is now looking at opportunities to bring its product range into the Kuwaiti market. The company also has enjoyed strong sales and a very positive customer response to the quality of the chickens with its earlier entry into the UAE and Qatar markets.NIKE AIR FORCE