Premier Foods hires two directors

BRITAIN’s Premier Foods announced the appointment of Claire Harrison-Church as director of strategic marketing. She will head the optimisation of marketing investment, media effectiveness, consumer PR and develop other areas of marketing capability. She will also support the brand teams to identify new growth opportunities. Ms Church used to be director of brand communications at Sainsbury.

Also joining the team in October is Helen Warren-Piper who will be business unit director of the Savoury Brands. She will handle Premier’s Power Brands including Bisto, Batchelors, Loyd Grossman, Oxo and Sharwood’s and will have full management responsibility for the marketing teams of these brands.Ms Piper has worked with United Biscuits and Procter & Gamble before joining Premier Foods.