Pro carton site backs Habitat for Humanity

AN interactive website designed to educate and encourage consumers to consider the eco-friendly attributes of packaging in their purchasing decisions, choosecartons.com, raises awareness of the environmental benefits of paper carton packaging and promotes carton recycling. "Consumers have conveyed that packaging is a major driver in their green purchases," states Erin Reynolds, senior marketing manager for Evergreen Packaging, which launched the website. "We believe it's important for consumers to be aware of the environmental attributes paper cartons offer, and choosecartons.com, will help raise that awareness."

Cartons are lightweight and have a great product-to-package ratio. If consumers choose a product in a carton, they are taking home an average of 94% product and only 6% package. In addition, cartons are made with renewable materials – more than 70% of the Evergreen carton is made from paper, all from trees from responsibly managed forests. The interactive website provides a fun, resourceful platform for those already green-leaning consumers to promote cartons and a resource for others to get more information. "Choosecartons.com, allows visitors to share facts about why consumers can feel good about purchasing products in cartons," says Ms Reynolds. "For consumers who feel strongly about their packaging choices, the site provides a number of interactive tools to share carton advocacy with social media audiences, brands and retailers." As part of the campaign, Evergreen Packaging is also making a monetary donation to Habitat for Humanity. As the carton message grows virally and more join the CHOOSECARTONS conversation, the donation amount to Habitat for Humanity will increase.