Proactiv Targets A New Age Group

A next-generation 3-Step System—an acne-treatment line with an anti-aging twist is launched by Drs. Katie Rodan and Kathy Fields.  Featuring more medicine and more skin care benefits, Proactiv+ is reformulated Proactiv original, according to the company.

The kit features a skin smoothing exfoliator 4-in-1 face wash with 2.5% benzoyl peroxide, a pore targeting treatment that is a leave-on gel, and a complexion perfecting hydrator with salicylic acid 0.5% and natural skin brighteners like kojic acid.

Proactiv+ System is priced at $29.95 for regular shipment members and is distributed by Guthy-Renker.

More info: www.proactivplus.com