PURE broadens market for hard surface disinfectant

PURE Bioscience, Inc., creator of the patented silver dihydrogen citrate (SDC) antimicrobial, has initiated operational testing of the PURE® Hard Surface disinfectant with a leading Quick Service Restaurant (QSR) chain and a leading casual dining chain. In addition, the company announced that it had entered into a distribution agreement with a leading US specialty chemical distributor to food processors.

The two national restaurant chains are conducting multi-store operational testing over the next few weeks, in order to establish appropriate protocols, with the expectation of following this with US system wide roll outs. In both cases, PURE Hard Surface will be used extensively throughout the stores on multiple food contact surfaces, as well as other surfaces susceptible to Norovirus contamination.

PURE Hard Surface will replace less effective, toxic legacy products, and provide uniquely effective Norovirus elimination.

The company’s SDC antimicrobial is distinguished as a non-toxic and fast acting eliminator of microorganisms in restaurant operations – increasing consumer and environmental safety. Use of PURE Hard Surface also delivers the dual advantages of providing brand protection for the user while strengthening risk management and preventive controls.

PURE Hard Surface is currently in use in SUBWAY® Restaurants, the largest QSR chain, and is being used by another QSR chain specifically to eliminate and prevent Norovirus. Four additional restaurant chains are in the midst of the product evaluation process.

PURE’s strategy to accelerate adoption of PURE Hard Surface and broaden reach among food processors includes selectively partnering with leading providers of specialty cleaning and sanitizing chemicals and technical services. Entering into a distribution agreement with a leading West Coast distributor provides access to their 40 person sales and technical service team and 1600 customer base. Many of their customers are concentrated in the produce, poultry and dairy industry segments, and represent excellent targets for PURE’s SDC technology.