Quaker Oats unveils new Oatmeal offerings

LEVERAGING renewed interest in oatmeal, Quaker is introducing its latest innovations to match rising demand for alternative and healthier breakfast options. The company is reinventing the breakfast staple with new products that pack protein, less sugar, and the nutritional benefits of whole grain. Quicker and more convenient preparation methods have also been developed for those who want a healthy and delicious breakfast but have limited time to prepare. 

The Quaker Protein Instant Oatmeal packs 10g of protein and 40g of whole grains. Targeted at consumers looking to get more protein in their breakfast, this product provides the desired energy boost for mornings. It comes in Banana Nut and Cranberry Almond flavours.  

For consumers who want less sugar, the company offers the Quaker Instant Oatmeal: 50% Less Sugar. It is the first instant oatmeal to use stevia, a zero-calorie plant extract, as a sweetener that will be available across the U.S. Even with 50% less sugar than the leading Quaker Instant Oatmeal Maple & Brown Sugar, the product offers great taste and delicious flavors such as Cinnamon Pecan and Apple Walnut.

The Quaker Real Medleys (R) Super Grains is ideal for consumers who want super grain-infused products. It combines fruit and nuts found in the original Real Medleys products with oats, wheat, barley, rye, quinoa, and flax. Banana Walnut and Maple Pecan Raisin flavours expand the choices.

The Quaker (R) Quick 3-Minute Steel Cut Oatmeal targets time-challenged consumers who still prefer a delicious and healthy morning meal. It has the same hearty and nutty texture of steel cut oats but can be enjoyed with just three minutes of cooking time, down from the traditional 30 minutes required. Two new flavour varieties are available, namely Blueberries & Cranberries and Brown Sugar & Cinnamon. These will come with real fruit pieces and spices, and are packaged in convenient pouches. 

The products are already available in select mass merchandise and grocery stores. They will be available nationwide beginning January 2015 in time for the National Oatmeal Month.

According to Quaker Oats senior marketing director, "We are dedicated to delivering the power of the oat to our consumers through new and delicious products that address their varied lifestyle needs. Whether families are looking for a wholesome and delicious start to their day, specific benefits like more protein or just a fast, convenient and filling breakfast, Quaker has a solution."