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Recovery to spur meat & poultry demand

Source: Release Date:2010-03-08 155
ECONOMIC recovery in 2010 will help stimulate improved demand for meat and poultry products. Nonetheless, world trade for beef is forecast to rise a mere 1 per cent as global demand fails to fully rebound and major suppliers struggle to generate adequate supplies. With world beef and veal production down slightly to 56.4 million tons, manufacturers can expect prices increases as production in 2010 is forecast to continue its recent decline. Production increases in Brazil (4 per cent) and India (5 per cent) will not offset lower production in Argentina (-13 per cent), China (-4 per cent) and the United States (-2 per cent). Global pork production is forecast to rise 2 per cent to 101.9 million tons. China is the driving force behind global production growth, up 4 per cent to 50.3 million tons, in 2010. Pork exports, in comparison to beef, present a rosier scenario. Exports, primarily from the United States and Brazil, are forecast up 3 per cent to 5.6 million tons as exporters are optimistic about growth in the world economy in 2010 and expect demand from major markets to strengthen. Meanwhile, broiler and turkey meat exports are forecast 2 and 4 per cent higher, respectively. Following recession-induced stagnant production, 2010 is forecast up 3 per cent at 73.7 million tons. Growth is forecast to be largely driven by new historic production levels in Brazil and China (4 and 3 per cent higher, respectively). Brazil's rise is spurred by strong export and domestic demand. China's increase is in response to strong domestic demand due to economic expansion. Contributing to global growth will be the world's leading producer, the United States, which is forecast 2 per cent higher at 16.2 million tons. Virtually all other major producers, particularly Argentina, India and Russia are forecast to expand production. Amid growing supplies, exports are forecast 2 per cent higher at 8.3 million tons. Plentiful supplies partnered with increasing consumption as the macroeconomic outlook improves will facilitate the positive environment for international trade. Vibrant retail sector in SEA Growing importance of modern retailers in the region will facilitate the rise of meat and poultry products amongst other food items. Euromonitor International reports that in Malaysia, supermarkets/hypermarkets continued to expand in 2008/2009 unfazed by the economic slowdown. Rigorous promotions were often held weekly, attracting consumers to shop at these outlets as opposed to independent grocers. Alongside the growth in outlets, supermarket/hypermarket retailers also enhanced their private label ranges to mimic the product ranges of branded players or even launching more sophisticated products, such as organic pasta by Tesco Stores (Malaysia) Sdn Bhd. With the economic slowdown starting in late 2008, consumers were even more enticed by the low prices of private label products as well as the regular promotions held by supermarkets/hypermarkets. Rapid development of modern retailers contributes to overall growth of packaged food in Indonesia. Leading modern retail chains such as Carrefour, Super Indo and Alfamart penetrated an increasing number of Indonesian cities, according to Euromonitor. This provided consumers with greater access to a wide range of packaged food products, such as frozen processed food, chilled processed food, dairy products and meal replacement products, at affordable prices, which stimulated spending. In the Philippines, supermarkets/ hypermarkets remain as the main distribution channels for packaged foods. The accessibility and the wide variety of products being offered in these channels helped maintain their standing as the leading retail channels. With the population experiencing cut-backs on their purchasing powers due to the increasing prices of commodities and the economic slowdown in the country, manufacturers are fNike Air Jordan 1 Mens
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