Report assesses infant milk formula market in the MENA region

INFANT milk formula contains the necessary ingredients such as casein and lactose for the fast development of infants under 12 months. In the MENA region, growth in this market is propelled by a number of factors. One is that consumers are becoming more aware of the need for healthy nutrients. Another is the rise in the number of working women. As with most food and beverage products, infant milk formula is also benefiting from mega trends affecting the region such as rapid economic development and increasing disposable incomes. The report by Persistence Market Research (PMR) titled: Middle East and North Africa (MENA) Market Study on Infant Milk Formula: Driven By Increasing Consumer Awareness of Healthy Nutrients, tells more.

The PMR study covers market analysis, by product, distribution channel, and region. This section includes PMR’s analysis of the key trends, drivers, and restraints from the supply and demand perspective. Impact analysis of the key growth drivers and restraints, based on the weighted average model, is included in this report to better equip clients with crystal clear decision-making insights.

The report also analyzes the market on the basis of application type and presents the market size in terms of value over the forecast period (2015–2021).

On the basis of product type, the market is segmented into: Starting milk formula, Follow-on milk formula, and Toddlers milk formula. Of these, the starting milk formula segment accounted for 51 percent revenue share of the overall infant milk formula market in 2015, followed by the follow-on milk formula segment. The starting milk formula segment is mainly driven by the increasing number of middle-income consumers in the MENA region. However, the major factor that restraints the market growth is the rising prices of the starting milk formula.

Another section explores the market on the basis of the distribution channel and presents the market size in terms of value for the forecast period. On the basis of the distribution channel, the market is segmented into: Specialty store, Supermarkets, Online retail, Chemist/pharmacies/drugstore, and Others. In particular, the online retail segment is expected to expand at the highest CAGR of 16.2 percent in terms of value during the forecast period. However, the chemist/pharmacies/drugstore segment is expected to dominate the infant milk formula market in terms of revenue share contribution, accounting for 73.4 percent share of the overall market by 2021.

The report examines the market on the basis of region and presents the market size in terms of value over the forecast period. Regions covered in the report are as follows: GCC (Bahrain, Kuwait, Oman,

Qatar, Kingdom of Saudi Arabia (KSA), United Arab Emirates), North Africa (Algeria, Egypt, Morocco, Tunisia), and Rest of Middle East (Iraq, Jordan, Lebanon, Yemen).

Key players in the MENA infant milk formula market include Behdashtkar, Lacto Misr, Nutridar Company Plc, Ausnutria Hyproca B.V., Saudi Centre Group, Abbott Laboratories, RIRI Baby Food Co., Groupe Danone, Aspen Pharmacare Holdings Limited, Almarai, Nestlé S.A.

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