Rita's Italian Ice signs master licensee in China

Source：Rita's Italian Ice Release Date：2012-05-21 405

Food & Beverage

New franchise in China will open first frozen treats shop in Shenzhen

TREVOSE, PA, USA – Frozen treats chain, Rita's Italian Ice, will soon introduce the Italian ice concept to China, through Shenzhen Xing He Feng Trade Co, Ltd, which has been granted master licensee development agreement for rights in five southern provinces.
"Our latest franchise development is a huge milestone for the twenty-eight year old Rita's brand," said Jonathan Fornaci, chief executive officer of Rita's. "Rita's is poised to grow internationally, and we look forward to making our Rita's Ice famous in China, too!"

Xing He Feng, an established operator of American food brands, has licenses for to open and operate Rita's Italian Ice in Guangdong, Guangxi, Hunan, Hainan, and Fujian provinces. The first location in slated to open in Shenzhen in Guangdong in late July 2012. Rita's Ice is made fresh on-site daily at each store, making it like no other frozen treat.
Rita's Italian Ice locations in China will feature the same great combination of freshly made Ice in a clean fun atmosphere that patrons have loved since the first location opened in Pennsylvania in 1984. Guests will be able to choose from traditional Italian Ice, a smooth and delicious treat made with real fruit, available in over 50 flavours, including the most popular Cherry, Lemon, Mango, and Cotton Candy. If guests prefer a more decadent treat, they can indulge in Cream Ice, which are offered in silky smooth flavours without the heaviness of ice cream. Finally, health-conscious guests can still enjoy a delicious treat with the variety of sugar-free flavors available.
"Rita's Italian Ice is a very well-liked and respected brand in the United States and we expect a great reception in China as well," said Xu Xue Ling, chairwoman of Xing He Feng. "We are very proud to introduce Rita's famous Ice and creamy custard to China."
Rita's recently announced its renewed interest in franchise growth and is actively seeking partners for major international markets across several continents. For more information on franchising, visit www.ownaritas.comAdidas