HONG KONG – Over 2,000 avid runners and walkers took part in the 9th Beat the Banana! Charity Run organised by World Cancer Research Fund Hong Kong (WCRF HK). This year’s event, which took place Sunday, included the 5km Elite Run, 3km Fun Run led by the first-ever “Banana Lady”, and the WCRF HK-WELLCOME 1km Kids Banana Run.
For the third consecutive year supermarket retailer Wellcome supported the charity run, which has promoted the importance of an active lifestyle for cancer prevention since 2006, and has seen over 11,000 participants enjoy the thrill of chasing a life-sized “banana” along Hong Kong’s iconic waterfront.
This year, a record-breaking 2,039 runners, aged from 8 months to 72 years, took part in the run and raised over HK$2.2 million to fund cancer research and education programmes. The charity welcomes any further donation in support of the event from the public by 17 March 2014.
“Some people may think preventing cancer would be difficult, but that’s not true. You can actually lower your risk by eating healthily, being physically active, and by maintaining a healthy weight. In other words, eat well, move more and stay lean. This is what you need to do.” says Karen Sadler, WCRF HK Development director, Asia.

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