Russia is the ISM 2013 partner country

COLOGNE – Once again international exhibitor participation for ISM is looking good in the run up to the 43rd International Sweets and Biscuits Fair, which takes place from 27-30 January 2013 in Cologne. Already a large number of companies from all over the world have confirmed their bookings for stands, so that almost 90% of the floor space taken up by last year’s trade fair is already occupied. For 2013, Russia will present itself as the ISM partner country.

A total of around 1,400 suppliers are expected to take part in ISM. And just as in years past, an attractive and diverse mixture of market-leading companies as well as small and middle-sized suppliers will make up the field of participants. ProSweets Cologne, the international supplier fair for the confectionery industry, will once again take place in parallel to ISM in 2013.

In addition, for the first time companies from the confectionery sector have the chance to exhibit as a “newcomer” at ISM. In particular this represents an especially good opportunity for young innovative companies to present their products and ideas to an international trade public and gain an idea of their value in the market.

‘Newcomer area’
Things aren’t always easy for a “newcomer”. How can a new company present itself to trade partners in a market that is already well-established, for example, or show its products and services to potential customers, or build contacts with the media — and how can it do all of this on a limited budget? Now, for the first time, ISM is offering newcomers in the confectionery industry the opportunity to exhibit at the world’s most important business platform for confectionery and snack items — including a special, all-inclusive package offer that can be customised to exhibitors’ needs.
The “Newcomer area”, which is available to all companies that aren’t yet ISM exhibitors, or haven’t been ISM exhibitors in the past, will be located in an attractively designed area in Hall 11.1. The high-quality stands located in this special area will include furnishings and will offer a place where companies can grow their brand and present their products in a targeted way. A communal lounge and bar area will be just the place to relax and have a conversation. All-in-all, the “Newcomer area” is an uncomplicated introduction to participation in the most important trade fair for the sector — and at an attractive value for money ratio.

New product showcase
Traders and importers are always on the lookout for new products which can give added momentum to their business. They will find what they are looking for at the “New Product Showcase” at ISM, where new and updated confectionery and snack items will be presented in an attractive central location.

ISM exhibitors can book glass display cases here. In addition, all of the products on exhibit in this special area will be given a QR code and pictured on the internet after the trade fair begins.

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