SABIC's new brand - "Chemistry that matters"?

 SABIC Vice-Chairman and CEO Mohamed Al-Mady unveiled the new SABIC brand at the company's Annual General Assembly Meeting in Riyadh. With the introduction of the new SABIC brand, the company is signalling and further reinforcing its intent to become the preferred world leader in chemicals. SABIC's new tagline, "Chemistry that matters"?, demonstrates a renewed focus on creating long-term relationships that deliver profitable growth and success. It represents SABIC's commitment toward partnering closely with customers, employees, suppliers, and the communities in which SABIC operates, powering mutual success and growth.
 "Chemistry that matters?, unites and inspires us all by capturing the true essence of SABIC," said Mr. Al-Mady. "It is both the commitment we make, and our own call to action to focus on what matters most: the strength of the relationships we build, and the positive impact we make. As a global manufacturer and supplier of materials, we help our customers create products that change the world for the better. Our goal is to be the most valuable partner, helping customers achieve their ambitions. This makes commercial sense for everyone. When our customers succeed, we do too." The new tagline is the most visible part of SABIC's ongoing investment in building a strong global brand, by shaping a consistent customer experience that creates a collaborative relationship from the start. It is further amplified by a dynamic new visual identity and system.
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