Sales soar for new Suntory beverage

SINCE its launch on 8 April, the Suntory Minami-Alps Tennensui & Asa-zumi Orange has exceeded sales in Japan by one million cases, or about 50% of the annual target. Manufacturer Suntory Beverage & Food Limited (SBF) said it would revise its initial target given the favourable interest in the product, and has set 3 million cases as the new mark – one and a half times higher than initial projections.

The company describes the Minami-Alps Tennensui & Asa-zumi Orange as flavoured water with 100% taste of organic orange juice.  It has been highly rated by customers for its fresh-squeezed orange flavour as well as for providing the natural taste of real fruit. SBF is positioning this product as a core brand in the local market. In its goal to secure the no.1 position in the mineral water market, the company is promoting its use of natural water sources such as the Southern Alps in New Zealand for its product.