Salt of the Earth passes G4 GRI requirements

ITS COMMITMENT to sustainability has earned Salt of the Earth the distinction of being one of only 36 global companies to pass the GRI materiality matters check in a sustainability report for meeting new, advanced G4-GRI guidelines. It is also the first Israeli company to meet these standards.

“Sustainability is an integral part of the Salt of the Earth DNA. From the beginning, the company has taken steps to find the perfect balance between production, society and environment,” says CEO Dovik Tal. “We are committed to sustainable strategy in every aspect, starting by sourcing high purity sea salt products and taking care of the environment. We are developing a cutting-edge sustainable growth company focused on innovation, pure and high-value products, all with minimal ecological impact.

The company uses on natural pure salt from the Red Sea and Dead Sea, and allows this to evaporate in a pond system not far from its source. The benefits of such process includes saving 90% fresh water consumption as a result of the shifting to salt rinsing with sea water. Furthermore, the company reduces its ecological footprint by preserving biodiversity and marine life. At its main sites, Eilat (at Eilat Bird-Watching Park) and Atlit, birdwatchers may observe hundreds of species. Salt of the Earth has partnered with the Society for the Protection of Nature in Israel and the Nature and Parks Authority in Eilat where it has built a site to attract migratory birds.

Furthermore, the company is an innovator, developing low-sodium products, sodium-reduction ingredients and an advanced product line for convenience and gourmet niches.

Salt of the Earth has gone beyond these to also include training and development of its employees on social responsibility, including volunteering to help the elderly and children. The company is also inclusive, and hires Jews, Arabs and Christians, alike.