Salt sense

A UNIQUE sensory language called Sense It™ Salt from Givaudan enables a more accurate description of the complex taste effects of salt in foods. Developed with technologists and sensory scientists, the salt language includes more than 350 descriptors with references covering aroma, taste and mouthfeel. This knowledge, combined with expertise in salt enhancement technology will further strengthen Givaudan's TasteSolutions™ Salt capabilities to guide product development when collaborating with customers on sodium reduction projects in a range of applications - soups, sauces and snacks, ready-meals and cereals - without compromising on taste. "Reducing salt is no longer a trend, it is a game-changer where nutritional quality and 'healthiness' is a key factor in product development," notes Laith Wahbi, global product manager, Savoury. "Reducing salt is no longer a trend, it is a game-changer where nutritional quality and 'healthiness' is a key factor in product development," notes Laith Wahbi, global product manager, Savoury. Furthermore, Givaudan is closely following and preparing for changes in individual countries' regulatory regimes with regard to sodium content, partnering with food manufacturers to think ahead and help them succeed in the market under these new stricter regimes. Givaudan Singapore Pte Ltd Philippines, Regional Headquarters T: +63 2 6872903 -06 F: +63 2 6389509 Web: www.givaudan.com/

FPE117

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