Scientific rigor behind Nu Skin essential oils

MAXIMIZING its global presence and bringing it scientific approach to a growing category, Nu Skin Enterprises introduced Epoch® Essential Oils in the United States, Canada and Latin America. Nu Skin also plans to introduce essential oils in China and Europe later this year. The essential oils can be used topically or aromatically to provide a variety of sensory and wellness experiences and benefits.

 

“Given our global footprint, we believe we are ideally positioned to quickly grow market share as we launch specialized essential oils into many of our international markets. We look to differentiate ourselves in this marketplace by applying Nu Skin scientific rigor to this category,” said Truman Hunt, chief executive officer.

 

As part of Nu Skin’s Epoch brand, the new line will initially be available in three single oils – lavender, lemon and peppermint – and five oil blends. Each one is uniquely designed with the help of ethnobotanists to provide a variety of benefits including mental alertness, relaxation and mood elevation.

 

The first Epoch Essential Oils package will be available in the Americas Region beginning April 9 and will feature all eight of the oils, as well as a diffuser, a mini diffuser and topical blending oil. Individual products will be available for sale in July. 

 

Meanwhile in China, the  company  has  received  approval  from the Ministry  of Commerce to commence direct selling activities in Shaoxing City in Zhejiang Province. This brings Nu Skin's direct selling coverage to 30 cities in 19 provinces and municipalities. The licensing process included a review of the company’s operations.  “We believe in the potential of China’s large and growing market and look forward to expanding our footprint in the country.” said Mr. Hunt.