Sephora names managing director for Southeast Asia, Oceania & South Korea

Sephora, leading omni-channel prestige beauty retail brand, has appointed Jenny Cheah as the Managing Director of Southeast Asia, Oceania & South Korea.

In her 25-year career with LVMH began as a management trainee at DFS, Cheah honed her leadership skills and business acumen to oversee different aspects of the business, from merchandising and retail operations to business development and management. She moved to Bulgari where she spent seven years building the brand and leading the growth and expansion of South Asia as its Regional Managing Director and subsequently, as President of Greater China.

Cheah will report directly to Alia Gogi, President, Sephora Asia who said: "Jenny is joining Sephora at a truly exciting time as the prestige beauty market rebounds after COVID. With her robust knowledge of the prestige industry and Southeast Asia, she will play an instrumental role in our ambition to continuously elevate the Sephora experience to create the most loved beauty community in the world."

Of her appointment, Cheah commented: "I'm beyond excited to join Sephora at a time when we continue to reimagine, redefine and challenge the perception of beauty. Our corporate purpose that is deeply anchored in empowering the extraordinary in each and all of us, is something that I profoundly believe in, and I can't wait to work with my amazing teams across Southeast Asia, Oceania and South Korea to bring this to life."

Sephora is the only global beauty omni-retailer with approximately 3,000 points of sale across 36 markets. Innovation, a carefully curated product portfolio, industry-leading digital capabilities, and unique customer experiences are the foundation of its success. It launched its first-ever "Store of the Future" in Singapore last year that embodies a new approach to beauty retail by introducing exclusive services, free workshops, and technology details to create a seamless experience for the omni-beauty consumer.