SGS glucoraphanin now available from Connell Bros

HONG KONG – Connell Brothers Company (CBC), the largest distributor of specialty chemicals and ingredients in Asia-Pacific will begin marketing and distributing the SGS? brand of broccoli seed extract in Asia. CBC sees great market potential for the patent-protected nutritional ingredient in the Asia-Pacific market.

SGS broccoli seed extract contains glucoraphanin, a phytochemical naturally found in broccoli. When consumed, glucoraphanin converts to a potent antioxidant and cellular protector called sulforaphane. These enzymes eliminate many types of free radicals and environmental pollutants and trigger ongoing antioxidant action.

This innovative nutraceutical ingredient was born out of research from scientists at Johns Hopkins School of Medicine and further developed into a growing commercial opportunity by Brassica Protection Products LLC. With this new cooperation, CBC will launch SGS Broccoli Seed Extract to the growing health and nutrition markets in Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore Taiwan, and Viet Nam. 

The global herbal supplements and remedies market is forecast to reach $107 billion by 2017. The Asia-Pacific market growth rate, led largely by China and India is set to pave the way with the highest CAGR of 10.5% through 2017.
"The growing middle class and affluence in Asia-Pacific as well as concerns among consumers for safety of products indicate to us a great future in high end, high quality nutraceutical products," said Alex Grantz, CBC general manager – Export. "We are very proud to partner with Brassica that represents the high caliber suppliers CBC seeks to work with. Our pan-Asia coverage and technically trained staff can efficiently bring to multiple markets technologically advanced products to capture the growth in Asia-Pacific."

Connell Brothers, a division of Wilbur-Ellis Company, provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific.
"We are excited to work with CBC in Asia as we believe they have the sales and technical resources needed to successfully market and sell high value nutraceutical ingredients such as SGS," said Tony Talalay, CEO of Brassica. "We believe SGS is ideally positioned for today's Asia markets that are seeking natural solutions to health needs."

Brassica holds exclusive worldwide rights to multiple patents from Johns Hopkins and also markets Brassica Tea with SGS.