Shakespeare & Co.: Poetic elegance

 A STEP INTO Shakespeare and Co., and customers will easily be transported to a long-gone era where Victorian meets country in an almost eclectic style. Although Shakespeare, the bard belonged to an earlier period in literary history (Renaissance, not Victorian), his poetic legacy transcends time and suits the concept of this casual café restaurant. The restaurant’s name and the ambiance evoke a certain vintage feel, coaxing guests to remember a time when etiquette, refinement and sophistication ruled.

Established 13 years ago, this café restaurant began as a simple family-owned business that offered its customers a variety of dishes. Now it has become a retail icon and a brand that stands out in its own niche, not only in the region, but soon in other parts of the world.

Recently, the restaurant garnered attention as NBK Capital, a subsidiary of the National Bank of Kuwait, acquired a 49% stake. NBK’s investment will enable Shakespeare and Co. to bolster its operations domestically and broaden its footprint in the region and globally, too.

In a candid interview with Food Manufacturing Journal, general manager, –Gaetan Herve spoke about the company’s a humble beginnings to a growing international brand.

What is the concept behind Shakespeare and Co.?

The premise on which Shakespeare and Co. was built is simple – to offer high-quality, great-tasting food, and impeccable, friendly service in a relaxed atmosphere reminiscent of home. The company began as a family-run business and with these simple philosophies, it has grown into a chain of restaurants currently with 19 locations in the UAE and eight signed international franchises. As a company conceived right here in the bustling metropolis of Dubai in 2001, we take pride in providing only the best experience for our guests.

Is there a special reason for the restaurant’s name?

Our name simply stated is catchy and distinguished. We want our guests to be transported into an era of elegance, sophistication and importance when they hear the words Shakespeare and Co. The inspiration of a time that was simple yet extravagant is what guided the owner to apply such a memorable name to his restaurant venture.

How is your restaurant different from other casual dining restaurants in the city?

Unlike our cookie-cutter competitors, Shakespeare and Co. branches are all differ from each other yet are unified through our attention to detail and unique Victorian inspired décor. We offer an unforgettable experience allowing our guests to lose themselves in the intricate details that surround them while enjoying a hearty meal or sipping away on a delicious beverage. We are keen to build upon that success through passion and dedication of our team and the loyalty of our repeat customers who inspire us to grow, improve and evolve every single day.

What is the unique selling proposition of Shakespeare and Co.?

We aim at blending the best of two worlds – a world belonging to the bygone era perfectly complementing today’s world of quality-conscious offerings and superior customer service. The design and décor of our restaurants are inspired by the hallmarks of a bygone eraSaldos - Entrega gratuita